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Creativity & Commerce for Exceptional Brands

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We’re Changing the Way the World Thinks About ADVERTISING

It shapes the way brands communicate with audiences, emphasizing authenticity, transparency, and ethical practices. It prioritizes building trust and meaningful connections over solely selling products, utilizing creativity to engage while representing products accurately and responsibly. In essence, it seeks a balance between commercial objectives and societal values, enriching the consumer experience rather than exploiting it

Branding

Branding is the art of aligning what we want people to think about Brand with what people actually do think about that brand.

Positioning

consumer perception of a brand or product relative to the perception of competing brands or products. Its objective is to occupy a clear, unique, and advantageous position in the consumer's mind

Creative

Using the ability to make or think of new things, involving the process by which new ideas, stories, etc. are created

Promotion

Promotions refer to the entireset of activities, which communicate the product, brand or service to the user. The idea is to make people aware, attract and induce to buy the product, in preference over others

Competitive Analysis

It is a critical part of advertising plan. With this evaluation, you can establish what makes your product or service unique--
and therefore what attributes you play up in order to attract your targetmarket.

Ideation

The process of forming and relating ideas. Ideation means to conceive or generate an idea and implement it. Ideas are the result of mental activity
that can be based on past or present knowledge, thoughts, opinions, convictions or principles conceptualize anidea.

Marketing

It is a Concept philosophy that firms should analyze the needs of their customers and then make decisions to satisfy those needs, better than the competition

Advertising

It is a business, an art, an institution, and a cultural phenomenon

Sales

The activity or business of selling products or services. An agreement between a buyer and seller on the price of a security

TG

TG is a group of customers a business has decided to aim its marketing efforts and ultimately its merchandise towards

Campaign

A campaign is any series of actions or events that are meant to achieve a particular result

Communication
Strategy

It helps to develop brand awareness, which means that consumers translate product information into perceptions about the product’s attributes and its position within the larger market

ATL

Above The Line This kind of Activity is the kind of advertising that has a very broad reach and is largely untargeted

BTL

Below the line This kind of Activity is the kind of advertising that targets speciec groups of people with focus

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CAREERS
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